Parade float and booth sponsorship opportunities available

Steven Tin

By participating as a sponsor, you will reach a wide section of emerging and niche markets, which include the Chinese-American, Asian-American, the New York City tourists, and residents in FiDi and NoHo (the fastest growing NYC neighborhood that borders Chinatown and metro area consumers and China.)


New York City’s Chinatown is the largest Chinese community in the Western Hemisphere and located in one of the oldest neighborhoods in Manhattan. Founded in the late 1870’s by Chinese immigrants, Chinatown offers a unique historical and cultural experience not found anywhere else in the world. The last few years it has also attracted multi-cultural ethnics to settle here. Possessing over 40 square miles and inhabited by 150,000+ residents, Chinatown is also the biggest neighborhood in all of Lower Manhattan. It is the center for most Chinese American Social Organizations and family Associations.

Asian Americans

Within the last decade, Chinatown has become a hub for the tri-state area’s 4.5 million Asian American community. On any given day, you will see Asian Americans from diverse backgrounds (i.e. Korean, Japanese, Filipino, Vietnamese, Thai) converging in Chinatown to purchase Asian groceries or enjoying a family meal. In recent years, Asian-Americans have been heralded as the next breakthrough consumer segment by marketers across the country as they are the fastest growing minority group (6x the national average) and possess the highest median income (60% have incomes over $60,000) and education (39% have a bachelors degree or higher) among all ethnic groups.

Chinatown Tourism Market

Chinatown attracts over 20 million local, domestic and international tourists each year. This market is rapidly increasing due to the development of local bus lines to and from major cities like Boston, Washington DC and Philadelphia, which are making Chinatown more accessible than ever. Chinatown is also at the center of many high profile tourist destinations including Ground Zero, the South Street Seaport, Little Italy, Tribeca and SoHo.


New York’s Chinatown has long been a gateway into the American market for China-based companies and brands. With global interest in the Chinese market at an all-time high, many domestic corporations are now looking towards Chinatown as a gateway into China. This is not surprising when you consider the facts: (1) a large percentage of Chinatown residents travel to China on a regular basis, (2) most Chinatown residents call China on a weekly basis, (3) Chinatown is a must-see destination for Chinese expatriates and tourists, and (4) Chinatown-based newspapers work closely with their main bureaus in Hong Kong, Beijing and Shanghai. (5) Tourists from China into New York and the U.S. are growing at a welcoming rapid record pace.

Main Stream Americans

Due to this popularity of the Lunar New Year Parade, it has become NYC’s biggest winter festival. It attracts spectators from throughout U.S. and international tourists. With this exposure, sponsors get access to a wider overall market.

Sources: Lower Manhattan Development Corporation, NYC & Company, Port Authority of NY & NJ, Downtown Alliance, Asian American Federation of New York, Intertrend Communications

Previous Sponsors (partial list):

  • MetLife
  • Verizon
  • Sinovision
  • McDonald
  • Macy’s
  • State Farm Insurance
  • Bank Of China
  • Health Plus
  • Resorts World Casino
  • American Airline
  • World Journal
  • Amazing 66 Restaurant
  • Sing Tao Daily
  • Great N.Y. Noodle Town
  • Grand Harmony Restaurant
  • Haagen-Dazs
  • Wonton Food Inc.
  • Money Gram
  • Affinity Health Plan
  • Asian American for Equality
  • CPC Project Open Door Senior Center
  • USA Beauty School (International)
  • Katy’s Face Spa Inc.
  • New York Great Chinese Arts Painting & Calligraphy Inc.
  • Chinatown Lumber
  • CFG Boutique
  • Happy Vacations
  • Pearl River
  • Vizion Logistics
  • Everlasting Distributors
  • Sunny Entertainment Production
  • Image Inc.
  • Woman United
  • 88 Palace Restaurant
  • N.Y. Shaolin Martial Art
  • Chinatown Partnership
  • Fortune Furniture