Information & Sponsorship are Welcome!!!
Contact: Steven Tin     stin@betterchinatown.com    (917) 660-2402
 

By participating as a sponsor, you will reach a wide section of emerging and niche markets, which include the Chinese American and Asian American markets, the New York City tourism market and residents in Fidi and Noho. The fastest growing NYC neighborhood that borders Chinatown and metro area consumers and China.

Chinatown

New York City’s Chinatown is the largest Chinese community in the Western Hemisphere and located in one of the oldest neighborhoods in Manhattan. Founded in the late 1870’s by Chinese immigrants, Chinatown offers a unique historical and cultural experience not found anywhere else in the world. The last few years it has also attracted multi-cultural ethnics to settle here. Possessing over 40 square miles and inhabited by 150,000+ residents, Chinatown is also the biggest neighborhood in all of Lower Manhattan. It is the center for most Chinese American Social Organizations and family Associations.

Asian Americans

Within the last decade, Chinatown has become a hub for the tri-state area’s 4.5 million Asian American community. On any given day, you will see Asian Americans from diverse backgrounds (i.e. Korean, Japanese, Filipino, Vietnamese, Thai) converging in Chinatown to purchase Asian groceries or enjoying a family meal. In recent years, Asian Americans have been heralded as the next breakthrough consumer segment by marketers across the country as they are the fastest growing minority group (6x the national average) and possess the highest median income (60% have incomes over $60,000) and education (39% have a bachelors degree or higher) among all ethnic groups.

Chinatown Tourism Market

Chinatown attracts over 20 million local, domestic and international tourists each year. This market is rapidly increasing due to the development of local bus lines to and from major cities like Boston, Washington DC and Philadelphia, which are making Chinatown more accessible than ever. Chinatown is also at the center of many high profile tourist destinations including Ground Zero, the South Street Seaport, Little Italy, Tribeca and SoHo.


China

New York’s Chinatown has long been a gateway into the American market for China-based companies and brands. With global interest in the Chinese market at an all-time high, many domestic corporations are now looking towards Chinatown as a threshold into China. This is not surprising when you consider the facts: (1) a large percentage of Chinatown residents travel to China on a regular basis, (2) most Chinatown residents call China on a weekly basis, (3) Chinatown is a must-see destination for Chinese expatriates and tourists, and (4) Chinatown-based newspapers work closely with their main bureaus in Hong Kong, Beijing and Shanghai. (5) Tourists from China into New York and the U.S. are growing at a welcoming rapid record pace.

Main Stream Americans

Due to this popular parade it has become NYC’s biggest winter festival/parade. It attracts spectators from throughout Eastern U.S. and overseas tourist. With this sponsors get a wider overall market.

Sources: Lower Manhattan Development Corporation, NYC & Company, Port Authority of NY & NJ, Downtown Alliance, Asian American Federation of New York, Intertrend Communications

 

Star Attractions

  • In 2008, for the first time we invited one of the most famous T.V. / movie star  entertainers of Hong Kong, China/Asia Ms. Nancy Sit to serve as our 1st ever Honorary Good Will Ambassador.  This created huge coverage & interest about our event throughout the U.S. and Asia.

  • In 2007 we sponsored China’s Guangzhou National Cultural Puppet Troup to perform in our New Year event and throughout the Chinese American community for a great cultural diverse experience. We received wide media attention in China on their sponsored cultural tour to New York.

  • In 2009 we sponsored China’s National Acrobatic & Cultural troupe to march with us.

 

  • In 2011 Cirque Soleil from Las Vegas performed and marched in parade.

  • For 2012 we are working with the National Cultural Ministry in China to invite a multi- cultural troupe to join our parade, making it much more colorful and attractive.

Past Sponsors

McDonald’s

MetLife

AT&T

Wal-Mart

American Airlines

China Cultural Ministry

I.B.M

New York Life

Bank of America

Verizon

Allstate

Coca-Cola

T D Bank

China National Tourism NY Office

Volvo Cars

State Farm

Caesars/Harrahs Entertainment

Oxford-United health

Twin Marquis Food

Commerce Bank

New York Daily News

New York Post

New York Times

SingTao Daily

Fortune Furniture

Health Plus

U.S.A. Beauty School

C.C.B.A. Chinese Comm. Center

Harbin Lager Beer / Anh. Busch

ABC TV

Con Edison

Burger King

Haagen Dazs

Hennessy Cognac

Fidelis Care

CPLDC

U S Census 2010

 Affinity Health Plan

Wamu

CenterCare

Empire State     Development Co

Pearl River Mart

China Southern T.V.

Hong Kong TVB

Care Plus

Health First

Cathay Bank

C.C.B.A. Chinese    Community Center

Grand Furniture &    Decorative

Everlasting Distributors

Elite Corporation

Paramount Corporation

 


Sponsorship Levels and Benefits

Becoming a sponsor of the 13th Annual Chinatown Lunar New Year Parade & New Year’s Day Firecracker Ceremony is a great way to promote your brand to the lucrative Asian American community, the high-spending New York City tourism market, the metro consumer market and China. In addition to providing our sponsors with top-line exposure at the event, we will also publicize your corporate involvement through advertisements, promotional materials (i.e. posters) and our media outreach campaign.

 

Below are the different sponsorship levels and benefits:
Title Sponsor                           

v  Company name designated as Title Sponsor for our two major New Year Events

v  First rights as Title sponsor for the next three years

v  Category exclusive (if committed by 12/10/11) Company float will be first float leading the parade

v  Designation as Title Sponsor and corporate logo on all promotional material (advertisements, posters, t-shirts, programs) and along parade route

v  Designation as Title Sponsor and corporate logo on all press materials (media alerts, press releases)

v  Title sponsor will receive exclusive category rights on booth, press conference and festival stage signage (banner provided by sponsor)

v  Complimentary float (32L x 10W x 4H) leading Parade with corporate logo posted on both sides (the float also includes a 12’ tall two-sided backboard that can be used for signage)

v  Asian cultural performer to ride on float as Goodwill Ambassador(if requested)

v  On-stage signage on main stage and welcoming stages throughout the parade route

v  4 complimentary booths (10’x10’) at Lunar New Year Firecracker Ceremony =(10’x40’) and Parade Festival = (10’x40’)  includes tent, table, chairs and generator

v  Title sponsor has right to bring in their own company tent

v  Prominent signage at Press Conferences

v  Speaking opportunity at press conference

v  Permission to include corporate vehicle (if applicable) as part of Parade procession

v  Company logo as Title sponsor on cover of new Year Journal

v  A full color  front page, with company name and logo in our special New Year Journal-10,000 copies

v  40 special custom made Chinese colorful banners/flags with company logo, displayed throughout the 2 events and other year round events.

v  Year round company logo display  on our web-site throughout the year 2012

v  2 week advertisement in the Chinese American Newspaper & major magazine or major newspaper and T.V. advertisement with company logo (if T.V. sponsor obtained)

v  Event posters throughout  the Lower East Side & other Chinese-American Communities

v  Receive VIP Award as our Title sponsor at festival

v  Cultural performers can be arranged to perform on float with sound system and generators provided on float

v  Representatives invited as VIP to lead and march with dignitaries in parade

v  Representatives invited as VIP for opening ceremony of the Lions Troupe Feed and to make opening speeches

v  Title sponsor has the right to promote both event in their New Year advertisement

 

Presenting Sponsor

ü  Designation as Presenting Sponsor and corporate logo on all promotional material (advertisements, posters, t-shirts, programs) and along parade route

ü  Designation as Presenting Sponsor and corporate logo on all press materials (media alerts, press releases)

ü  Presenting sponsor will receive exclusive category rights on booth, press conference and  festival stage signage (banner provided by sponsor)

ü  Complimentary float (32L x 10W x 4H) leading Parade with corporate logo posted on both sides (the float also includes a 12’ tall two-sided backboard that can be used for signage)

ü  Asian cultural performer to ride on float as Goodwill Ambassador(if requested)

ü  On-stage signage on main stage and welcoming stages throughout the parade route

ü  3 complimentary booths (10’x10’) at Lunar New Year Firecracker Ceremony  = (10’x30’) and Parade Festival =(10’x30’)  includes tent, table, chairs and generator

ü  Presenting sponsor has right to bring in their own company tent

ü  Prominent signage at Press Conferences

ü  Speaking opportunity at press conference

ü  Permission to include corporate vehicle (if applicable) as part of Parade procession

ü  Company logo as presenting sponsor on cover of new Year Journal

ü  A full color  front page, with company name and logo in our special New Year Journal-10,000 copies

ü  30 special custom made Chinese colorful banners/flags with company logo, displayed throughout the 2 events and other year round events.

ü  Year round company logo display  on our web-site throughout the year 2012

ü  2 week advertisement in the Chinese American Newspaper  & major magazine or major newspaper and T.V. advertisement with company logo if T.V. sponsor obtained

ü  Event posters throughout  the Lower East Side & other Chinese-American Communities

ü  Receive VIP Award as our presenting sponsor at festival

ü  Cultural performers can be arranged to perform on float with sound system and generators provided on float

ü  Representatives invited as VIP to lead and march with dignitaries in parade

ü  Representatives invited as VIIP for opening ceremony of the Lions Troupe Feed and to make opening speeches

ü  Presenting sponsor has the right to promote both event in their New Year advertisement

Honorary Sponsor

Ø Prominent corporate logo on all promotional material (advertisements, posters, fliers, t-shirts, program) and along parade route

Ø Prominent acknowledgement in all press materials (media alerts, press releases)

Ø One complimentary float (30L x 10W x 4H) placed near head of the Parade with corporate logo posted on both sides (the float also includes a 12’ tall two-sided backboard that can be used for signage)

Ø On-stage signage on main stage and welcoming stages throughout the parade route

Ø 2 complimentary booths at Lunar New Year Firecracker Ceremony =(10’x20’) and Parade Festival =(10’x20’) )  includes tent, table, chairs and generator

Ø Sponsor has right to bring in their own company tent

Ø Prominent signage at Press Conferences

Ø Speaking opportunity at press conference

Ø Permission to include corporate vehicle (if applicable) as part of Parade procession

Ø A full color back cover in the special New Year Journal-10,000 copies

Ø Company logo throughout the parade route

Ø 20 Chinese  cultural banners/flags throughout the parade route

Ø 2 week  advertisement in the Chinese American Newspaper & major magazine or major newspaper and T.V. advertisement with company logo if T.V. sponsor obtained

Ø Receive VIP Award as our honorary sponsor at festival

Ø Cultural performers can be arranged to perform on float and generators provided on float ( if requested)

Ø Event posters throughout the Lower East Side & other Chinese-American Communities

Ø Representatives invited to lead and march with dignitaries in head of parade

Ø Representatives invited as VIP for opening ceremony of the Lions Troupe Feed

Ø Representatives invited as VIP to make opening speeches

Diamond Sponsor

v Prominent corporate logo on all promotional material (advertisements, posters, fliers, t-shirts, program) and along parade route

v Prominent acknowledgement in all press materials (media alerts, press releases)

v Complimentary float (28L x 8W x 4H) placed near front of the Parade with corporate logo posted (the float also includes a 12’ tall two-sided backboard that can be used for signage) generator provided on float

v On-stage signage on main stage and welcoming stages throughout the parade route

v Complimentary booth at Lunar New Year Firecracker Ceremony and Parade Festival (10’x10’) )  includes tent, table, chairs and generator

v Prominent signage at Press Conferences

v Speaking opportunity at press conference and opening ceremonies

v 1 full color page in Special New Year Journal

v Company logo throughout the parade route

v 15 Chinese  cultural banners/flags

v 2 week  advertisement in the Chinese American Newspaper and major magazine or major newspaper and T.V. advertisement with company logo if T.V. sponsor obtained

v Representatives invited as VIP to march with community leaders

v Representatives invited as VIP for opening ceremony of the Lions Troupe Feed

 

Platinum Sponsor

·        Corporate logo on all promotional material (advertisements, posters, fliers, T-shirts, programs) and along parade route

·        Acknowledgement in all press materials (media alerts, press releases)

·        Complimentary float (26L x 8W x 4H) placed in the Parade with corporate logo posted (the float also includes a 12’ tall two-sided backboard that can be used for signage)

·        On-stage signage on main stage and welcoming stages throughout the parade route & Firecracker Festival

·        Complimentary booth at Lunar New Year Parade Cultural Festival, or at the Firecracker Festival (10’x10’) )  includes tent, table & chairs

·        Acknowledgement at press conference, opening ceremonies

·        1 full color page in Special New Year Journal

·        10 Chinese  cultural banners/flags throughout the parade route

·        2 week  advertisement in the Chinese American Newspaper and major magazine or major newspaper and T.V. advertisement with company logo if T.V. sponsor obtained

Gold Supporter

  

      o   Corporate logo on all promotional material (advertisements, posters, fliers, T-shirts, programs) and along parade route

o   Acknowledgement in all press materials (media alerts, press releases)

o   Complimentary booth at Lunar New Year Firecracker Ceremony and Festival or at the Parade Cultural Festival (10’x10’)

o   Acknowledgement at press conference, opening ceremonies

o   ½ color page in Special New Year Journal

o   Signage on both New Year events

Media Sponsor

o   Designation as Media Sponsor and corporate logo on all promotional material (advertisements, posters, fliers, t-shirts)

o   Acknowledgement in all press materials (media alerts, press releases)

o   Signage and complimentary booth at Lunar New Year Firecracker Ceremony and Festival

o   Prominent signage at Press Conference

o   Acknowledgement at press conference and opening ceremonies

o   Permission to include corporate vehicle (if applicable) as part of Parade procession

 

***Float***

Numerous designs to choose from- Company logos & messages can be on both sides and back board (10’ tall, front and back) 8’Wx28L’. Holds up to 60 people

Float Rentals

A float will ensure that your corporation will make a highly visible impact at the 2010 Chinatown Lunar New Year Parade. With over 4000,000 spectators that include local residents and visitors as well as national and international tourist, a float will proudly demonstrate your support of the parade, Asian American community and New York multicultural experience.

Below are the rates for the float rentals:

Corporate Float:

Length:                               28-32 feet

Width:                                10 feet

Height:                                4 feet

Back Board:                       10 feet W x 12 feet H

Notes: The float also includes a 12’ tall two-sided backboard (front & back) that is excellent for advertising and signage. Corporate banners can also be posted on both sides of the float. A PA system can also be connected to the float to provide audio capabilities that will permit amplified sound for live performances. (not included)

Community/Media Float:

Length:                               28-32 feet

Width:                                10 feet

Height:                                4 feet

Back Board:                       10 feet W x 12 feet H

Requirements: Organizations interested in a sponsoring a community/media float must be a certified non-profit entity in order to secure the discounted rate.

Notes: The float also includes a 12’ tall two-sided backboard (front & back) that is excellent for advertising and signage. Corporate banners can also be posted on both sides of the float. A PA system can also be connected to the float to provide audio capabilities that will permit amplified sound for live performances. (not included)


Booth Rentals

Booths are available for rental for the Chinatown Lunar New Year Parade Festival,

Jan 29, 2012 or the Firecracker Cultural Festival, Jan 23, 2012. Both these events will feature cultural performers by various Asian and Asian American musicians, dancers and artists. The Festival will take place during and following the parade, which is expected to attract over 400,000 spectators.

Corporate Booth:

Length:                      20 feet

Width:                        10 feet

Two tables and 4 chairs will be provided

Additional space can be arranged

 

 

***Food and Cultural vendor booths welcome***

 
 
 
 
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