& Children’s Lantern Parade

&

2^nd China Week Cultural Festival

Sunday,      9 - 23, 2012

Sara Roosevelt Park ( between Canal Street & Forsyth Street, NYC)

Sunday,      9 - 30, 2012

Sara Roosevelt Park (between Canal Street & Forsyth Street, NYC)

Introduction

The N.Y.C. Autumn Moon Cultural Festival Ceremony is the largest AMCF public event in New York’s. Last year, the event attracted 30,000 spectators.  A cultural celebration of color, culture and spectacle, the events were covered by domestic and international media, including the Associated Press, Reuters, USA Today, New York Times, MSNBC, TVB Hong Kong, CCTA (China’s Central TV), all Chinese American Media outlet, among many others.

The largest pan-Asian event on the East Coast, this colorful spectacle features traditional lion and dragon dances, riddle (poetry) contest, autumn moon cake tasting, beautiful Chinese traditional lantern exhibit, beauty queens, clowns and cultural performers from all across the world, including but not limited to China Hong Kong, Bolivia, Mexico, Columbia, Japan, Korea, Taiwan, Malaysia, Singapore, Thailand and Vietnam. Started in 2003 to promote traditional culture within the Chinese American community, the festival has evolved into one of the city’s major tourist attractions with cultural performances, information and educational, food booths, food tasting, free gift give-aways with extensive worldwide media coverage.

Last year, with joint efforts with our presenting sponsor, Health Plus, Verizon, McDonald, ASA Collage, On Leong Merchants Assoc., many community business, and community leaders in making this event a success.

Last year, the Chinese Overseas Agency in China donated hundreds of colorful, traditional autumn moon lanterns and a thousand children’s lanterns, traditional gown & cultural dresses to the organizer in making this event more colorful and attractive.

This year’s unique event provides a terrific opportunity for your corporation to gain maximum exposure on a local, national and international level. By participating as a sponsor, you will reach a wide selection of emerging and niche markets, the fastest growing diverse middle-class in NYC’s Manhattan which include the Chinese American and Asian American markets, the New York City tourism market, metro area consumers and China. Absolutely no other event in New York provides direct access to these important consumer segments like the Autumn Moon Festival and China Week Festival..

Your corporation’s participation at the Autumn Moon Festival and China Week is a great way to show their support of the Asian American community (particularly in lower Manhattan/Chinatown, which was greatly impacted following the events of September 11^th) diversity at the workplace and cultural events in New York City.

Your support with this cultural event, at this time of unstable financial, natural disaster, and political crisis that affects us all, will bring a feeling of hope, relief and happiness. It will help bring families together, which is the best support one can live for.

What is Autumn Moon & China Week?

 About Autumn Moon

The Autumn Moon Festival is on the 15^th day of the 8^th lunar month. It’s also known as the Mid-Autumn Festival. At this time, the moon is at its fullest and brightest, marking an ideal time to celebrate the abundance of the summer’s harvest.

The Mid-Autumn Festival is one of the two most important holidays in the Chinese calendar & Asia (the other being the Lunar New Year). Farmers celebrate the end of the summer harvesting season on this date. Traditionally, on this day, Chinese and Asian family members and friends will gather together for reunions. When the full moon rises, families get together to watch the moon, eat moon cakes, and sing moon poems. It’s similar to Thanksgiving for most Asian families.

It is also a romantic holiday. Lovers spend such a romantic night together tasting the delicious moon cakes, listening to stories and watching the full moon. Traditionally, brightly lit animal and fruit lanterns are often paraded around by children.

About China Week

Our China Week mission is to promote a deeper understanding of the rich traditional Chinese culture and better understanding of the modern day China.

To strengthen relationship with mainstream Americans and our younger 2^nd and 3^rd generation Chinese Americans through the involvement of top world cultural performers, cultural arts and crafts from different regions of China, world Chinese modeling, festive foods from different regions, an array of traditional and modern style moon cakes, colorful traditional lanterns exhibited and much more.

10^th Autumn Moon & 2^nd China Week

      2012 Events as follow:

      10^th Autumn Moon Festival & Children’s Lantern Parade & 2^th China Week Festival

1. Sara Roosevelt Park (between Canal St. & Forsyth St., NYC)

Sunday, 9-23-12   (11:00 am - 5:00 pm)

Stage with Cultural Performance, Art & Craft, Information, Food & Promotion gifts booths and more……

2. Brooklyn Borough Hall

Organize jointly with the Borough President Office

Tuesday, 9-25-12   (12:00 - 2:00 pm)

Stage with Cultural Performance, Art & Craft booths

3. Festival Celebration Cultural Banquet
   

          4.   Sara Roosevelt Park (between Canal St. & Forsyth St., NYC)

Sunday, 9-30-12   (11:30 am -4:00 pm)

Stage with Cultural Performance, Art & Craft, Information, Food & Promotion gifts booths and more……

The Opportunity

By participating as a sponsor, you will reach a wide section of emerging and niche markets, fastest growing multi diversify middle class residential neighborhood in lower Manhattan. This includes the Chinese American and Asian American markets, the New York City tourism market, metro area consumers, and most importantly, brand recognition in China’s fast growing market.

China

New York’s Chinatown has long been a gateway into the American market for China based companies and brands. With global interest in the Chinese market at an all-time high, many domestic corporations are now looking towards Chinatown as a threshold into China. This is not surprising when you consider the facts: (1) a large percentage of Chinese-American residents travel to China on a regular basis, (2) most residents call China on a weekly basis, (3) Chinatown is a must-see destination for Chinese expatriates and tourists, and (4) Based newspapers work closely with their main bureaus in Hong Kong, Beijing and Shanghai. (5) Tourists from China into New York and the U.S. are growing at a welcoming rapid record pace.

Star Attractions

For 2012 Autumn Moon Festival & China Week, with cooperation and support from China’s Cultural Ministry, Tourism Dept., Guangdong T.V. and numerous top China East Coast cultural troupes, artists and food experts will be invited from China and NYC to perform and demonstrate arts & crafts, and share their culture. A must see cultural event.

“Good Will Princess”: International & NYC Asian American  Model Pageant contestants will be modeling traditional Chinese evening gowns and cultural dresses during festival.

2012 TLC “Cake Boss” TV Show participate in our 13^th Lunar New Year Parade by making a “dragon” cake, for 1000 people to march & tasting it after parade.

2012 - 230 Jr. High School Student from 5 Beijing School participate in our 13^th Lunar New York Parade.

2011 – The Cirque Du Soleil from Las Vegas March in our parade & perform in our festival.

2011 with China’s Cultural Ministry support – We invited the top Inner Mongolian Musician Troup and Shanxi Art & Craft Artist to performance in our Autumn Moon Festival.

In 2009 we sponsored China’s National Acrobatic & Cultural troupe to march with us in the Lunar New Year Parade and perform at award banquet dinner.

In 2008, for the first time we invited one of the most famous T.V. / movie star  entertainers of Hong Kong, China/Asia Ms. Nancy Sit to serve as our 1^st ever Honorary Good Will Ambassador.  This created huge coverage & interest about our event throughout the U.S. and Asia. Along with her presence leading the parade, she performed to a sold out banquet dinner.

In 2007 we sponsored China’s Guangzhou National Cultural Puppet Troup to perform in our New Year event and throughout the Chinese American community for a great cultural diverse experience. We received wide media attention in China on their sponsored cultural tour to New York.

Sponsorship Levels and Benefits

Becoming a sponsor of the 10^th Autumn Moon Festival & Children’s Lantern Parade, 2^nd China Week in New York is a great way to promote your brand to the fast growing diverse population in NYC, lucrative Asian American community, the high-spending New York City tourism market, the metro consumer market and China. In addition to providing our sponsors with top-line exposure at the event, we will also publicize your corporate involvement through advertisements, promotional materials (i.e. posters) and our media outreach campaign.

Below are the different sponsorship levels and benefits:

Special Early Commitment discount sign up by 6-18-2012,

       paid by 7-1-2012  -15%

Deadline: 8-3-2012

Presenting Sponsor                                   Call for the price

v  Company category name designated as Presenting Sponsor for our four major Events

v  First rights as Presenting sponsor for the next three years

v  Designation as Presenting Sponsor and corporate logo on all promotional material (e.g. advertisements, posters, t-shirts, programs, special journal, billboards, if available)

v  Designation as Presenting Sponsor and corporate logo on all press materials (media alerts, press releases)

v  One color page advertisement, on cover page of special journal with logo display

v  Distinguished logo display as Presenting Sponsor and on posters distributed throughout NYC

v  Presenting sponsor will receive exclusive category rights at opening ceremony, press conference and  festival stage signage (banner provided by sponsor)

v  Presenting sponsor has right to bring in their own company tent

v  Prominent signage at Press Conferences

v  Speaking opportunity at press conference

v  40 special custom made Chinese colorful banners/flags with company logo, displayed throughout the 4 events and other year round events.

v  Year round company logo display  on our web-site throughout the year 2012-2013

v  2 week advertisement in the Chinese American Newspaper & major magazine or major newspaper and T.V. advertisement with company logo (if T.V. sponsor obtained)

v  Event posters throughout  the Lower East Side, Chinatown & other NYC Chinese-American Communities

v  Representatives invited as VIP for opening ceremony of the Lions Troupe Feed and to make opening speeches

v  Receive VIP Award as our Presenting sponsor at award banquet

v  VIP tickets to award celebration banquet, best viewing table (for 10)

v  VIP opening kick-off at all sporting events

v  Top VIP seating (20) at Cultural Festival

v  10’x30’ tent(booth) opportunity, with 10 chairs, 5 tables and electricity provided if needed

v  Event banner with logo displayed on 20 NYC lamp posts around Park (pending NYC DOT approval)

      Honorary Sponsor                                     Call for the price

v  Company name designated as Honorary Sponsor for our four major events

v  First rights as Honorary sponsor for the next three years

v  Designation as Honorary Sponsor and corporate logo on all promotional material (e.g. advertisements, posters, t-shirts, programs, special journal)

v  Designation as Honorary Sponsor and corporate logo on all press materials (media alerts, press releases)

v  One color page advertisement, on 2^nd or 3^rd page of special journal with logo display

v  Honorary sponsor has right to bring in their own company tent

v  Prominent signage at Press Conferences

v  Speaking opportunity at press conference

v  25 special custom made Chinese colorful banners/flags with company logo, displayed throughout the 4 events and other year round events.

v  Year round company logo display  on our web-site throughout the year 2012-2013

v  2 week advertisement in the Chinese American Newspaper & major magazine or major newspaper and T.V. advertisement with company logo (if T.V. sponsor obtained)

v  Event posters throughout  the Lower East Side, Chinatown & other NYC Chinese-American Communities

v  Representatives invited as VIP for opening ceremony of the Lions Troupe Feed

v  VIP tickets to celebration  banquet, (6)

v  VIP opening kickoff at all sporting events

v  VIP seating (10) for Cultural Festival

v  10’x 20’ tent(booth) opportunity, with 6 chairs, 4 tables and electricity provided if needed

v  Event banner with logo displayed on 10 NYC lamp posts around Park (pending NYC DOT approval)

Diamond Sponsor                                                Call for the price

v  Company name designated as Diamond Sponsor for our four major events

v  First rights as Diamond sponsor for the next three years

v  Designation as Diamond Sponsor and corporate logo on all promotional material (e.g. advertisements, posters, t-shirts, programs, special journal)

v  Designation as Diamond Sponsor and corporate logo on all press materials (media alerts, press releases)

v  One color page advertisement, on inside  page of special journal with logo display

v  Diamond sponsor has right to bring in their own company tent

v  Prominent signage at Press Conferences

v  Speaking opportunity at press conference

v  10 special custom made Chinese colorful banners/flags with company logo, displayed throughout the 4 events and other year round events.

v  Year round company logo display  on our web-site throughout the year 2012-2013

v  2 week advertisement in the Chinese American Newspaper & major magazine or major newspaper and T.V. advertisement with company logo (if T.V. sponsor obtained)

v  Event posters throughout  the Lower East Side, Chinatown & other NYC Chinese-American Communities

v  Representatives invited as VIP for opening ceremony of the Lions Troupe Feed

v  VIP tickets to celebration  banquet, (4)

v  VIP opening to all sporting events

v  VIP seating (6) for Cultural Festival

v  10’x 10’ tent(booth) opportunity, with 3 chairs & 2 tables

v  Event banner with logo displayed on 6 NYC lamp posts around Park

(pending NYC DOT approval)

     Platinum Sponsor                                                 Call for the price

v  Company name designated as Platinum Sponsor for our four major events

v  Designation as Platinum Sponsor and corporate logo on all promotional material (e.g. advertisements, posters, t-shirts, programs, special journal)

v  Designation as Platinum Sponsor and corporate logo on all press materials (media alerts, press releases)

v  One color page advertisement, on inside  page of special journal with logo display

v  Platinum sponsor has right to bring in their own company tent

v  Prominent signage at Press Conferences

v  6 special custom made Chinese colorful banners/flags with company logo, displayed throughout the 4 events and other year round events.

v  2 week advertisement in the Chinese American Newspaper & major magazine or major newspaper and T.V. advertisement with company logo

(If T.V. sponsor obtained)

v  Event posters throughout  the Lower East Side & other NYC Chinese-American Communities

v  VIP tickets to celebration  banquet (2)

v  VIP opening at all sporting events

v  VIP seating (4) for Cultural Festival

v  10’x 10’ tent(booth) opportunity, with 3 chairs & 2 tables

v  Event banner with logo displayed on 3 NYC lamp posts around Park

(pending NYC DOT approval)

Gold Supporter                                                     Call for the price

v  Company name designated as Gold Sponsor for our four major events

v  Designation as Gold Sponsor and corporate logo on all promotional material (e.g. advertisements, posters, t-shirts, programs, special journal)

v  Designation as Gold Sponsor and corporate logo on all press materials (media alerts, press releases)

v  2 week advertisement in the Chinese American Newspaper & major magazine or major newspaper and T.V. advertisement with company logo (if T.V. sponsor obtained)

v  Event posters throughout  the Lower East Side, Chinatown & other NYC Chinese-American Communities

v  1/2 color page advertisement, on inside  page of special journal with logo display

v  VIP tickets to celebration  banquet (2)

v  VIP seating (2) for Cultural Festival

v  10’x 10’ tent(booth) opportunity, with 2 chairs & 1 table

v  Company banner displayed prominently at all events                                 

Booth Rentals

Below are the rates for booth rental:

Corporate Booth:              

10’ x 20’ Call for the price

10’ x 10’ Call for the price

Community/ Education/ Government, Food Booths:

10’ x 20’ Call for the price

10’ x 10’ Call for the price

Two tables and 4 chairs will be provided for 10’x20’, 1 table & 2 Chairs for 10’x10’.

Additional space can be arranged, Generator available.

Requirements:          Organizations interested in renting a community booth must be a certified non-profit entity to secure the discounted rate.